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From intent signal to booked call.

GRIT runs B2B outbound end-to-end, buying-signal sourcing, AI fit-scoring, hyper-personalized LinkedIn + email sequences, and reply handling, in one continuous flow. One operator. The output of an entire SDR team.

[ §01 / Pipeline ]

One continuous flow. Signal in, meeting out.

Scroll to follow a prospect through the system, from the first buying signal to a reply waiting in your inbox.

  1. 01ICP in

    Cold Research

    Define your ICP, industry, size, geo, role, tech stack. GRIT prospects against it and builds a clean target list from scratch, the way a classic SDR team would, but at scale and without the spreadsheets.

  2. 02Intent in

    Signal Sourcing

    Job posts, funding rounds, LinkedIn activity, market events, open-source traction. GRIT watches the sources you pick on a schedule and pulls in companies and people the moment intent shows up, never on a guess.

  3. 03Yours in

    Own Contacts & Tracking

    Bring your own lists, CRM segments or conference exports, and track specific accounts and people so you get a ping the moment they post, hire, move roles or hit a trigger you care about.

  4. 04ICP filter

    AI Fit-Scoring

    Every company and every person is scored 0–10 against your ICP with a written rationale. Only matches reach the sequence, everything else is filtered out before a single message is drafted.

  5. 05Clean data

    Auto-Enrichment

    A LinkedIn URL or an email is enough. GRIT cleans the data, finds and verifies the address, pulls company tech stack and context, and prepares personalization snippets for the writer agent.

  6. 06Personal at scale

    Messages From Scratch

    Not a template with a first name. Each sequence is built from the signal, the prospect, your offer, and the sender's own writing style, so it reads like a person, not a mail-merge.

  7. 07Safe volume

    LinkedIn + Email Cadence

    Invites, messages, InMail and email coordinated in one cadence. Sending is spread across multiple seats and inboxes so you can scale volume without burning deliverability.

  8. 08Replies in

    Unified Inbox + Follow-ups

    Every reply lands in one inbox with an AI draft ready to send. Automatic follow-ups keep the cadence alive so no warm contact slips through.

  9. 09Meeting out

    Booked Call + Sales Brief

    When a prospect agrees, GRIT books the call and hands sales a ready brief, company context, the signal that triggered the outreach, full conversation history, and a suggested scenario for the meeting.

  10. 10Always learning

    AI Reporting + Auto-Tuning

    Deep reporting across signals, segments, copy and inboxes. AI surfaces what is working, recommends concrete changes to ICP, sequences and timing, and can apply the safe ones automatically so the campaign keeps getting better.

  11. 11Hands-off

    MCP · Fully Managed by AI Agents

    GRIT exposes an MCP layer so AI agents can run the whole pipeline for you, kick off campaigns, tune ICP, approve replies, pull reports. You set the strategy, agents handle the operations.

[ §02 / Who wins ]

One operator, the output of an entire team.

01 · For SDRs

Become a 5× SDR.

Drop the spreadsheet stitching, the manual prospecting, the copy rewrites at midnight. GRIT runs the busywork; you run the conversations. One rep covers the pipeline of a full team, and every reply lands in one inbox with a draft ready to send.

02 · For Marketing & GTM

Ship outbound without an SDR team.

A marketing manager can stand up an entire outbound motion solo, pick the signals, define the ICP, set the voice. GRIT handles sourcing, scoring, writing and sending. Launch a new campaign in a day, not a quarter.

03 · For Founders

Talk only to real intent.

Every conversation starts from a signal that says someone is hiring, raising, scaling, or shifting stack. No cold lists. No spray-and-pray. You spend your time on prospects who are already in motion, and you stay in control of every step.